Hard Count is a
vision driven, goal focused governmental affairs / business development firm
with a proven history of innovation and achievement. Hard Count began in 1995
as predominately a grass-tops and grass-roots advocacy firm
performing work for 5 of the top communication firms in D.C. (which they
continue to perform work for today). Since then it has evolved into a full
service firm that includes creation of the top local option consulting
component in the country and representing both public and private clients at
every level of the governmental affairs spectrum. The principals and
associates with Hard Count represent more than 150 years of experience in
governmental affairs, public relations, crisis management, campaign and media
strategies.
The advocacy
and communication landscape has changed dramatically over the past 3 decades
from securing handwritten letters to decision makers, to reaching out via
twitter, Facebook and other social media platforms. Creating
communication strategies that rarely incorporate "snail" mail but
instead require you-tube videos, Facebook pages, "splash" web pages,
and utilization of all forms of social media to both educate the target
audience and influence the decision makers. These techniques are now
essential to a complete strategy of delivering the appropriate messaging
to create positive results.
Hard Count has evolved and maintained leading edge technology; which is
demonstrated through a recent example of an advocacy plan that we developed and implemented for Boston Scientific. The plan required
building relationships with community and organization leadership within a
desired demographic target to introduce a new approach to asthma therapy and
treatment, through our efforts the treatment was highlighted and promoted at 20 area
health expos and increased inquiries by more than 30%; this provided an even deeper perspective on securing
private/public partnerships in leading edge technologies, and developing a
marketing and communications plan that utilized a position on an agenda in 20
community events to promote a client's brand, product and philosophy.