Telecommunications
DeRegulation - Designed
and implemented a grass-tops campaign effort working with AT&T and the
Coalition for a competitive Texas to advance their legislative agenda to access
markets that were created by the Bell break-up. Engaged community
officials and stakeholders with communications through the grass-tops network
to achieve success on behalf of the coalition in Texas and eleven other
States. Generated more than 7,900 unique contacts by key influential’s
with targeted decision makers in eleven States. The legislation was
passed in all 11 States.
Electricity DeRegulation- When developing strategy you must be
very good at defining both allies and opponents and being able to visualize the
strategic plan of the opposition, so that the clients strategy can anticipate
the opposition plan and overcome it. The electricity dereg fight
initially included a great deal of time, talent and treasure on grass-tops
(recruiting key secondary targets to influence primary targets) and messaging
about the potential individual savings that competition in the marketplace would
create; but after hitting several roadblocks with key legislators we
transitioned some of the resources into a grass-roots effort that included
letters and a petition. Shifting the strategic plan to include more
resources in grass roots and securing over 100,000 signatures on petitions in
key legislative districts was instrumental in building momentum for the
ultimate goal of passing the legislation.
Future-Gen
– $4 Billion Coal Gasification Project - Hard Count served as the lead consultant to
Frio County in pursuit of the FUTUREGEN award from the Federal Department of
Energy, which planed on building a state of the art four billion dollar coal
gasification/electric generation facility in Texas. Although Frio County was one of the smaller
counties participating against much larger counties and cities with much
greater resources, they were chosen as one of the top 2 proposals out of more
than 60 that were submitted nationwide – the department of energy then
suspended the final decision because of a change in administrations in
2016. The experience provided an even
deeper perspective on securing private/governmental partnerships in leading
edge and green technologies in the energy industry.
Boston
Scientific Grass-Tops and Grass-Roots Branding Project:
Developed and implemented an advocacy plan for Boston Scientific
who wanted to introduce an innovative new approach to Asthma Therapy and
Treatment directly to individuals in demographically targeted communities. The effort resulted in securing symposiums
that focused on Asthma treatment at 20 Health Expos that were sponsored by
organizations in the targeted communities throughout Texas. The project was considered an enormous
success and provided an even deeper perspective on securing
private/governmental partnerships in leading edge technologies and developing a
marketing communications plan that utilized a place on the agenda in public /
community organizational events to promote a clients brand, product and
philosophy.
Donna
– International Bridge
– In 2008 Hard Count was retained to assist a committee in Donna Texas that was
attempting to secure additional funding for the Donna Rio Bravo International
Bridge that was under construction. We developed a communication strategy that included both direct and grass-tops communication components that targeted key lawmakers and educated
them as to why the additional funding was crucial to building additional
commercial lanes. The effort secured the
additional 25 million in funding that was necessary to complete the project.