About Hard Count
Success Stories
Billy Horton - Principal
Lisa Hernandez - Principal
Mike Smith - Associate
Curtis Boyles-Associate
Jerry Edler - Associate
Don Nicolini - Associate

Billy is a dynamic, highly accomplished business development executive with expertise in in a broad spectrum of public relations arenas gained over 30+ years of leadership experience.  Very personable and charismatic with a strong ability to gauge public opinion and develop successful communication strategies and action plans. 

Mr. Horton has served in leadership positions with several State and Federal agencies including, the Texas General Land Office, Attorney General's Office of Texas, Texas Comptroller of Public Accounts, the EPA, NOAA and the Marine Spill Response Corporation. He has extensive  experience in public policy, local option issues, governmental affairs, crisis communications and environmental issues.

He has managed a successful portfolio of concurrent issue and political campaigns, from multi-million dollar public relations initiatives to large Statewide/National political campaigns; and has served in senior positions with three Presidential Campaigns; also managed 2 Governor's races, served as a consultant to three US Senate campaigns, managed a statewide race for Lt. Governor in Georgia and consulted and managed numerous congressional and legislative races in Texas and 4 other States.

Mr. Horton has served as a consultant, or worked on local option initiatives and political campaigns in Texas , Georgia , Pennsylvania, Arkansas, Florida , Mississippi , Louisiana, New York , New Jersey and Ohio.

Over the past 30+ years Mr. Horton has performed work for numerous fortune 500 companies, various associations and several cities and counties.

Mr. Horton, his wife and their three children currently reside in Austin, Texas.