About Hard Count
Success Stories
Billy Horton - Principal
Lisa Hernandez - Principal
Mike Smith - Associate
Curtis Boyles-Associate
Jerry Edler - Associate
Don Nicolini - Associate

Ms. Hernandez has an extensive background in both retail and wholesale businesses. She has worked for and advised numerous corporations, including several fortune 500 companies.

She became a principal in 2000, and is a major factor in our ability to integrate business development and branding into a full service "one stop" shop that can incorporate business and branding strategies into our governmental affairs, local option and campaign management / consulting components.

Ms. Hernandez has over 25 years of experience in the real estate and retail sectors and was instrumental in developing the retail relationships that allowed Hard Count to become the premier local option consultant in the country. 

She has developed and managed numerous initiatives from local option to veterans affairs issues.